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Dallas’ Bryan Tower joins ‘amenities gone wild’ trend to attract new downtown tenants



At downtown Dallas’ Bryan Tower, construction is about to begin on the biggest changes to the building in two decades.

The 45-year-old office high-rise on Bryan Street between North Harwood and Olive streets is getting the kind of goodies you’d expect in a hotel or luxury residential building — an outdoor seating plaza, an events area, a new retail market and restaurant plus more.

The amenities are part of owner Spire Realty’s plan to keep the building competitive with newer office projects and attract tenants to fill a big empty space in the bronze glass tower that will be left behind when Baylor Scott & White moves out in two years.

“The entry experience to downtown Dallas’ Bryan Tower is receiving a substantial upgrade — in a way that provides inviting outdoor space for building tenants and a welcoming plaza for daily use by the public,” said Tyler Marshall of Spire Realty. “You can’t replace a classic, but you can renovate it.”

For the full story on our work at Bryan Tower, please visit Dallas News.