Expanding TBG’s Branded Environments Practice

The TBG Branded Environments team designs and implements iconic, story-driven landmarks and branded spaces that strengthen identity, foster engagement, and enhance the overall experience of the built environment. Serving as a connector between designers, developers, and end users, Branded Environments translates vision into place – creating meaningful, memorable experiences at every scale. Now, this expertise is available as a stand-alone offering.

The launch follows a similar strategic expansion in 2024, when TBG formalized its Urban Design and Planning practice. The new Branded Environments department responds to increasing demand for placemaking across all market sectors from master-planned communities to mixed-used developments, cultural districts, and more.

Based in TBG’s Austin office, the Branded Environments team is led by Managing Director Jeff Raudabaugh alongside veteran team member and industrial designer Ryan Sanford. For more than 20 years, the team has supported TBG’s landscape architecture and urban planning projects by shaping identity-driven spaces as part of TBG’s core design work. With the launch, TBG has welcomed Elena Cannaday as Senior Associate and Project Manager.

The Branded Environments team has brought its expertise to a wide range of projects, including The Groves, where the team developed interior wayfinding, educational maps, and designs translated across multiple media platforms; Willow Fork, which features custom trail signage; and Evergreen, where the team created the development’s brand suite and logo; Butler Hike-and-Bike Trail in Austin.

Reflecting on Evergreen’s signature pinecone installation, Sanford noted, “It felt like we were going from the kids’ table to the adult table at Thanksgiving.”

Working closely with TBG’s Urban Design, Planning, and Landscape Architecture teams, the practice brings an added layer of storytelling and meaning to every project. Looking ahead, Branded Environments will play a key role in advancing TBG’s mission to shape places that are not only well-designed but deeply connected to the people and communities they serve.

Enjoy additional examples of their work below:

Violet Crown Trailhead, Austin, Texas – Photography by Tom McConnell.

Judge Charles R. Rose Community Park, Dallas, Texas – Photography by Tom McConnell.

Bullock Texas State History Museum, Austin, Texas – © Albert Vecerka/Esto

The Loop, Dallas, Texas