principal / environmental graphic design
University of Texas; Austin Community College
As TBG’s Director of Experiential Graphics Jeff Raudabaugh designs branded environment solutions and establishes wayfinding strategies for many varieties of TBG projects. With more than 20 years of experience in graphic design and wayfinding strategy, Jeff provides an innovative and evolving approach to experiential design that results in creative and impactful project solutions. In addition to conceptual ideation Jeff is responsible for instituting graphic design standards for various project types and works directly with clients to finalize these standards and ensure responsive and successful implementation. In recent years he has explored opportunities for innovation through technology, such as the development of touch-screen informational kiosks to provide digital wayfinding throughout all interior environments of Austin-Bergstrom International Airport.
Jeff spent his formative years in Brownsville and South Padre Island playing on the beach. He once spent a summer building swimming pools, created a design line that sold over three million t-shirts, and shared a beer with David Lee Roth in the middle of a Van Halen concert.