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Jessie Alexander

University of Wisconsin; Portfolio Center

As a Principal with experience working both on and in the business, Jessie brings a unique perspective to the firm. She excels at storytelling through design — and has a proven record of strategically communicating the value of TBG’s work within TBG’s design studios, as well as articulating the value of TBG’s brand to external audiences. Wielding a multi-disciplinary design acumen, Jessie draws upon her training and experience in the fields of planning, landscape architecture, graphic design and brand strategy to solve problems through the creative process. This allows her to develop bold visions and powerful design solutions for every project that comes across her desk. She enthusiastically tackles everything — from developing marketing collateral to visioning healthcare campuses to creating brands for communities to illustrating educational signage for children’s gardens. Jessie is driven by the firm belief in the power of design to create positive change in this world.

Jessie’s childhood growing up on Random Lake, Wisconsin spurred a love of the water that has led to memorable swims, soaks and dives around the globe: swimming with dolphins in the Caribbean and sting rays in the Pacific to jumping off long boats in the Indian Ocean and relaxing in hot springs in Germany’s Black Forest. Like any authentic Wisconsinite, she’s been known to make a mean brandy sweet old fashioned.